MBA & Leadership
BITSoM, case comps, TEDx, and the work behind the work.
Convocation · Class of 2026
BITS School of Management, Mumbai
Life at BITSoM
Stage · Field · Stories
Case Comps
8+
Events Run
10+
Professionals Engaged
200+
National Finalist + PPI
IDFC First Bank — Disruptive Digits
Behavioural-fintech banking solution — product strategy, customer journeys, MVP roadmap, and engagement frameworks for digital banking adoption.
National Semi-Finalist + PPI
Flipkart Case Competition
“Flipkart Freshpick” — hyper-personalized quick-commerce concept with loyalty, regional personalization, GTM, and unit economics.
Round 2
Zepto × The Ken Case Challenge
Quick-commerce scalability — retention drivers, customer cohorts, and growth levers.
Team Aether
Cornell EMI × Corning Case Competition 2025
Global case competition deck on Corning's growth strategy — market sizing, segmentation, and GTM recommendations.
Campus Round
L'Oréal — The Disruption Crew
Beauty-tech disruption play — consumer insights, brand positioning, and channel strategy.
BITSoM Year 2
Galderma — Dermawin × Biluma
Dermo-cosmetic brand strategy — positioning, HCP funnel, and consumer activation for Dermawin & Biluma.
Campus Round
Nasher Miles Case
D2C luggage brand growth — category creation, digital acquisition, and retention.